Strategic Marketing Plan for MyEdMaster's Tutoring and STEM Programs
MyEdMaster LLC seeks to enhance the visibility and enrollment of its specialized tutoring services and extra-curricular STEM activities. The focus is on promoting three key programs: the research initiative leading to scientific publications, the medical machine learning course that culminates in the development of medical applications and publications, and the tech entrepreneurship program that offers students the opportunity to collaborate with professionals, and create commercial products, resulting in scientific publications and equity in METY Technology. The project aims to create a comprehensive marketing strategy that effectively communicates the unique value propositions of these programs to prospective students and their guardians. The strategy should leverage digital marketing channels, social media, and community outreach to increase awareness and engagement. The goal is to develop a cohesive plan that aligns with MyEdMaster's brand and educational mission, ultimately driving enrollment and participation.