Macro Tec Systems Inc. is seeking a comprehensive marketing and sales strategy for its innovative expense management tool, designed for both B2C and B2B markets. The project aims to bridge the gap between product development and market penetration by leveraging classroom knowledge in marketing and sales strategy. The primary goal is to identify and analyze potential customer segments through customer discovery techniques. Additionally, the project will involve researching and pinpointing the most promising geographical regions to launch and promote the solution. By focusing on these areas, the project will help Macro Tec Systems Inc. effectively position its tool in the competitive market landscape. The project will require learners to apply their understanding of market analysis, customer profiling, and strategic planning.

The project will culminate in a detailed marketing and sales strategy report, including a customer discovery analysis and a geographical market entry plan. Deliverables will include a comprehensive document outlining target customer segments, recommended marketing channels, and a prioritized list of geographical regions for market entry. Additionally, a presentation summarizing key findings and strategic recommendations will be prepared for Macro Tec Systems Inc. to facilitate decision-making and implementation.